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Checklist for SEO on page and off page for websites.

Search Engine Optimization:

SEO is the process of getting traffic from the ‘natural’, ‘free’ or ‘earned’ search results on search engines. It affects the visibility of a web page in a search engine’s unpaid results. SEO considers what people search for, how search engine’s work, keywords typed in, preferred search engines, etc. Introduced as a marketing strategy, it promotes a site to increase the number of backlinks and might generate an adequate return on investment.

International Markets:

A cost effective way to research and grow your desired foreign target market, international SEO process is one scalable way to do it. It helps expand the presence of your business in the web and reach out to an international audience. But, for a successful SEO process, the resources and the actions need to be planned, along with the scope and time. The site appears at the top of search engine results, if done correctly, for relevant keywords. If a restaurant has done a good SEO, it would be at the top of search results, when phrases like ‘Dubai restaurants’ are entered. There are many Dubai based SEO companies that are offering these services.

This depends on a lot of on-page (meta tags, site structure, etc.) and off-page (like hyperlink analysis) factors.

On-page SEO Checklist:

Each factor is not a make-or-break for the page to be on the top. It is a combination of many, as engines like Google consider as much as 200 factors before ranking a site.

  • Target search phrase- It should be included in the page headline, in at least one sub headline, and is repeated 3 to 10 times within the body.
  • Location- The particular region name is to be included if it is to be optimised.
  • Content- Fresh, good-quality, relevant and long enough .It should include the relevant images along with a caption including the target search phrase.
  • Grammar- Search engines downgrade for poor grammar and misspellings.
  • Visitor interaction- Adding social media links and review will keep the visitor interaction active which also mean that the page gets shared a lot.

Off-page SEO Checklist:

Off-site SEO is also as important as on-page SEO, as it helps you build social media influence and site credibility. A large amount of research and testing is to be done.

  • There are a multiple ways to measure your inbound links and their value. In depth measure will show the top-linked pages, the anchor texts and also a compare with your competitors.
  • Keep an eye out for opportunities and build them gradually.
  • Social signals such as Facebook ‘likes’ and ‘shares’ and Twitter ‘tweets’ are all noticed by the search engine’s algorithms.

Dubai SEO:

Dubai SEO companies like USEO and SEO Sherpa offer a wide variety of services to optimize your page and expand its presence.

  • A technical team to work on your on-site and off-site requirements and managerial team to provide promotion and support.
  • High ROI on the resources spent.
  • Regular reports on strategy and turnouts as per your convenience.

Digital marketing in an effective way, SEO if done efficiently promotes a site globally in a tremendous scale.

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