One might even not spend a split second looking at a brochure if they get to lay hands on the same age old monotonous brochures. Only some things might turn a good brochure into a great one and the brochure design company in Dubai aims to achieve the same goal. The steps encapsulated below tell the way in which a wonderful brochure can be made from the scratch.
Design tips for a breathtaking digital brochure design
- Know the purpose of the brochure design at the advent.
The first and foremost step should be benchmarking. The clients should be asked about the requirements and objectives of a brochure. It should be kept in mind that what exactly the clients want to achieve.
- Limit your font and use attractive images
There is no need to make use of a lot of fonts as it might only end up making the brochure clumsy. To acquire the attention of the onlookers, images definitely play an important role thus the images selected should attract the attention of viewers.
- Take stock of the paper stock
Before starting to use the pen and paper and jotting down the design of the brochure, it should be known if the brochure has to be made on an A4 sheet or on an uncoated paper.
- Getting the copy right
Getting the copy right is one of the things of paramount importance that is usually undermined. Many individuals don’t understand that the copy should be considered as an important part of the overall design concept.
- Putting the reader first and not oneself
The end purpose of the brochure design process should be kept in mind. Is it a giveaway at some exhibition or a response to the requests made on a website? The brochure should be designed for others and not for oneself.
- Keep the concepts simple and clear
A brochure that stands out from the rest is usually made up of simple ideas and this is whatbrochure design company in Dubai is known to achieve. Simple statements are relatively easy to understand.
- Prepare a set of design ideas
Brainstorming should be done and a set of two three proposals should be prepared by the designer which is difficult to resist by the client. It is not worth wasting days of labour and hard work if the brochure won’t be accepted so the best shot should be given.
- Keep what works
Just for the sake of standing out or being noticed the brochure should not be made different from the others. Following the same font for a variety of projects is a good option as it goes with what is being accepted with open arms by all. More details here: http://www.prweb.com/releases/2014/11/prweb12345374.htm
- First impression is the last impression
The design of the brochure should fit in what business is done by the client. Brochure for a new product might need a flamboyant or amazing look while the brochure for charity purposes should be simple as luxurious brochure’s might only make people feel that people are spending a lot on them.